Why Every Property Manager Should Hire a Professional Cleaning Company
Every day in the life of a property manager is almost always spent fighting battles.
Whether a home has tenants or not, you will have to deal with the expectations of prospective tenants or the demands of current tenants. At the same time, you worry about your competition’s properties not looking more desirable than yours. To cap it all off, you must figure out a way to impress tenants and outshine your rivals, while keeping costs under control.
Managing these pressures on your time and expertise can stretch your resources to the limit. To keep tenants contented and the owner satisfied, you must find ways to squeeze the most value out of every single dollar you spend on the property. This often means only spending money on things that do more than one thing.
Cleanliness as a strategy for property management success
Most property managers have a one-dimensional view of what cleaning does for a rental property. They usually fail to see the ripple effect of the rental’s cleanliness on the quality of tenants it attracts and how much rent they can charge. A lot of property managers also don’t see the connection between cleanliness and their operational costs.
But cleaning is one activity that touches almost all aspects of the success equation for managing a property. The cleanliness of a rental home validates or invalidates your marketing message. It offers potential tenants a sneak view of your management method and professional competence. It affects your effectiveness as a property manager.
As a property manager, you should understand the far-reaching impact of your housecleaning strategy on the overall performance of your business. Yes, the home should be cleaned, but just how clean is it supposed to be? Failing to appreciate the value of having the highest standard of cleanliness is why you don’t go out of your way to hire the very best cleaners.
That is a huge mistake. The caliber of cleaners you hire for a rental not only affects the quality of cleaning you get, but also influences the way prospective tenants view you. Having professional cleaners cleaning the home shows quality. It shows tenants where your priorities are and what kind of experience they can expect if they choose to rent the home.
Beyond its impact on tenant’s perception of you and the property, a professional cleaning service will do the following for your property management business.
Benefits of a professional cleaning service for property managers
1. A professional cleaning service creates long-term savings
There are several ways a professional cleaning service helps you save or make more money. A few of them are:
- Extend the life of the materials in the home
The way carpets, blinds, and furniture are cleaned plays a big role in how long they last. To keep them looking attractive and retain their usefulness, your cleaners must know the cleaning solutions and methods that will preserve the materials, completely remove corrosives or bacteria that break down the material, and get rid of ingrained dirt that accelerates wear and tear.
- Shorten your turnaround time
How long it takes to get a unit ready for showing after a tenant leaves will determine your overall occupancy/vacancy rates and profits. Making this time as short as possible is in your best interests. A professional cleaner can turn a unit around in 24 hours without compromising how clean and tidy they can make the home.
- Help you make the right first impression
Getting tenants to rent your property is all about making the right first impression. It is the little things tenants notice about a property that eventually frame their perceptions. But professional cleaners are all about the little things. Hiring a professional cleaner will give your rental home the kind of atmosphere people experience in a five-star hotel.
2. Happy long-term tenants
Good tenants who pay the rent on time and stay for the long-term is the dream of every property manager and a professional cleaning service can help make that dream come true.
- More relaxing environment
There is an art and a science to cleaning a building to the highest standard of cleanliness. The hardest places to clean are those hard-to-reach areas of the home. Most amateur cleaners don’t know that these places exist, speak less of knowing how to clean them. Yet these are where the bacteria and odors in the home lodge. A professional cleaning service has the knowledge and tools to clean hard-to-reach places.
- A healthier home
Hiring a professional cleaning service is a huge selling point for the home because renters are now more knowledgeable about indoor air quality. With the arrival of COVID-19, this is even more important. Knowing that the home is cleaned by a professional cleaning service that knows how to sanitize the environment will encourage renters to sign on.
These are just a snippet of what a professional cleaning service can do for your property management business. If you would like some ideas on how to design a cleaning program that is suited to the needs of your rental properties, talk to us today at Seatown Cleaners. We provide a premium cleaning service in Seattle.
